Word-of-mouth is a great way to build a buzz about your business and your brand. If you build a buzz a certain amount of clients will come to you automatically. For instance some of things you can do include:
· Enlisting friends and family to talk about your business. This means they must know about your business so tell them thewho, what, where, when, why and how of your business and ask them for referrals.
· Email a small flyer or a short factsheet about your business to your contact list and ask them to read it and forward it to some of their contacts. Offer a referral fee, a percentage off coupon or a free service for their help.
· Keep a current corporate blog. If you are not a good writer hire someone. It is well worth the effort and expense to keep you current on the web.
· Build a social network that you update regularly. It helps build a more personal brand and keeps you current with your prospect wants and needs.
· Develop, memorize and practice a script of what you should say when someone asks you about you about you business and what you do.
Corporate image is paramount to your brand. The Corporate image is the mental picture that pops up at the sound of a company's name. A basic corporate identity package should have:
· Logo
· Business Card
· Letterhead
· Envelope
· Web Site
A corporate newsletter is a great way to update your clients, referral-base and prospects about new products, services and connections that your company has made and your commitment to customer satisfaction.
Marketing and communications take on many facets of your business life. They help you build your brand, deliver more products and services to your current customers and let prospects know what you offer.
